Procter & Gamble openly offers an annual salary of 200,000 RMB for bachelor’s graduates and 216,000 RMB for master’s graduates, yet 37% of market research positions have been replaced by ChatBI; Douyin algorithm engineers command a 25% salary premium, while only 12% of traditional practitioners have completed basic algorithm training. FMCG talents are facing a two-way squeeze: “upward siphoning + downward replacement”.