TikTok Shop’s European expansion—launching in four new markets on June 15—has triggered a severe cross-border supply chain talent crunch. Its “Fulfilled by TikTok” warehouses across Germany, France, Italy, and Spain require bilingual managers and customs experts who are in critically short supply. Salaries for senior logistics directors now exceed €200,000, with companies poaching talent at 40% premiums. The looming EU customs reform will further strain compliance staffing. As one recruiter notes, “Everyone is hiring for the same three titles.” TikTok’s global GMV is set to reach $112 billion in 2026, but without enough experienced professionals to run its logistics, the platform’s European dream may stall.