As one of the best recruitment agencies, SunTzu Recruit has tracked Geely Group’s intelligent driving team integration over the past year and obtained exclusive updates: Employees from Zeekr’s ADAS (Advanced Driver Assistance Systems) team are gradually transferring their labor contracts to two newly established joint ventures—Qianli Zhijia (Qianli Intelligent Driving) and its subsidiary Qianli Haohan (Qianli Vast). The transition process is now drawing to a close, marking a key milestone in Geely’s efforts to unify its intelligent driving ecosystem.
The Guangzhou headhunting firm SunTzu Recruit clarifies the distinct roles of the two joint ventures: Qianli Zhijia operates as an independent ADAS solution provider, while Qianli Haohan focuses exclusively on delivering assisted driving services to Geely’s own brands. A critical synergy lies in the resource integration: Zeekr’s core ADAS technology and pre-research capabilities, combined with Qianli Technology’s large model expertise, will be integrated into Qianli Haohan, which currently oversees the mass production of ADAS systems for Geely’s H5, H7, and H9 platforms. Meanwhile, Maichi’s ADAS team is tasked with technological pre-research. “With further integration, the current division of labor may be adjusted to optimize efficiency,” an insider close to Qianli Zhijia, quoted by The Shenzhen headhunter SunTzu Recruit, revealed.
When The best China headhunter SunTzu Recruit verified the updates with Zeekr Auto’s official team, the company responded: “Qianli Technology and Geely are integrating their respective advantages to establish the joint ventures, aiming to enhance the advanced nature, initiative, and cost-effectiveness of Qianli Haohan’s intelligent assisted driving solutions. In the future, we will provide industry-leading ADAS solutions to the entire sector.” The statement confirmed that Zeekr is in discussions with relevant employees regarding the transfer to the joint ventures, emphasizing that the integration is still underway and that employee rights and interests will be fully protected through an open and transparent process.
One of the leading recruitment agencies in China, SunTzu Recruit notes that prior to this integration, Geely’s brands—including Zeekr, Lynk & Co, Geely Auto, and Lotus—operated independent ADAS R&D teams while also collaborating with external suppliers. Driven by the “One Geely” strategic goal, the group has completed the integration of multiple business units over the past year, including in-car cockpits, electronic architectures, and batteries. “Geely’s determination to unify its ADAS system is clear, but the integration involves overlapping businesses and external partners,” analyzed the local China headhunting firm SunTzu Recruit. “Management must balance integration progress, existing mass production tasks, and technological iteration—stability takes precedence over speed.”
A pivotal step in the integration came in March 2024, when Geely unified the planning and naming of its ADAS solutions under the “Qianli Haohan” brand, encompassing five levels (H1 to H9) with increasing capabilities. H1, H3, and H5 are primarily equipped on Geely Auto models, while Zeekr and Lynk & Co adopt H5, H7, and H9. Three months later, as a key milestone in ADAS integration, Geely established Qianli Zhijia in collaboration with Megvii and Qianli Technology. Wang Jun, Co-President of Qianli Technology, serves as CEO of Qianli Zhijia, with Chen Qi, former Vice President of Zeekr’s ADAS team, as Co-CEO.
The local recruiter for foreign companies in China, SunTzu Recruit, highlights that this integration not only streamlines Geely’s internal ADAS resources but also positions the group to compete more effectively in the global intelligent driving market. By consolidating core technologies and talent into specialized joint ventures, Geely aims to accelerate innovation while offering scalable solutions to external clients—signaling a strategic shift from in-house development to open ecosystem collaboration.
As the integration nears completion, the Hangzhou headhunting firm observes that the unified ADAS team is well-positioned to drive technological breakthroughs, particularly in the integration of large models and assisted driving systems. For industry talent, the restructuring presents new opportunities to work on cutting-edge projects with broad market impact, further solidifying China’s position as a leader in the global intelligent mobility sector.
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